Brett Bair is a seasoned SaaS product leader and consultant with deep expertise in leveraging AI (both decisioning and generative) to transform product strategy, accelerate growth, and improve customer retention. With a proven track record across startups and scaling SaaS organizations, Brett has driven impact through full lifecycle product leadership—from 0-to-1 roadmap creation to market differentiation and pricing strategy. At companies like MrSimon.AI and Sideqik, he developed and launched category-defining products that eliminated churn, won competitive head-to-heads, and unlocked new revenue opportunities through tailored, scalable solutions.

As a consultant, Brett brings sharp strategic insight and hands-on experience building product orgs, optimizing development processes, and aligning product vision with go-to-market execution. His work at SocketLabs and Monetate showcases his ability to lead cross-functional teams, introduce AI/ML innovation, and establish high-performing product practices that deliver tangible business results. Whether advising startups on product-market fit or helping mature teams evolve their product operating model, Brett delivers practical, actionable guidance rooted in real-world success.